Shawn Collins of http://blog.affiliatetip.com talks about the various models used by companies to run affiliate programs and pay affiliates.

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Technorati Tags: affiliate program, commission, hybrid, model, pay per click, pay per lead, revenue share

Let’s face it, most people don’t track their advertising at all and therefore don’t know where their leads or sales are coming from. I’ve talked with dozens of business owners about which online advertising vehicles work best for them. What I usually hear is that they are impressed with the sites that give them the highest number of clicks. Sure, clicks are encouraging, but do they tell the whole story?

No, the number of clicks or the cost per click (average CPC) does not tell the whole story. Not even close. At the end of the day, it’s not how much you spend per click that really counts – what’s important is how much you spend PER CONVERSION (a truly qualified prospect). And finally, of course, it’s the cost per sale that really matters.

I have been doing pay per click campaigns for some time now. The following are my findings after testing pay-per-click campaigns from September 2006 through February 2007 on the following search engines: Google, Yahoo, MSN, Mamma, Lycos, 7Search and GoClick.

When testing, I chose the same keywords for each campaign and used separate but exact duplicate lead capture pages. This allowed me to see which keyword buys would give me the highest % of qualified prospects. My focus was the “Cost of Conversion” which was the percentage of people who requested more information about my program (a good prospect). My goal was to get clear indication as to the quality of the traffic coming from each search engine.

By taking the average cost-per-click and looking at the % of prospects that requested more information (Name, Phone # & E-mail Address), it gives me the real cost of a qualified lead. Following are the results:

7Search -$0.67 (CPC) $4.04 – (Cost of Qualified Lead)

Google -$0.83 (CPC) $5.46 – (Cost of Qualified Lead)

MSN- $0.70 (CPC) $6.30 – (Cost of Qualified Lead)

Mamma -$0.34 (CPC) $7.39 – (Cost of Qualified Lead)

Yahoo -$0.81 (CPC) $8.45 – (Cost of Qualified Lead)

Lycos -$0.12 (CPC) $17.14 – (Cost of Qualified Lead)

Go Click -$0.28 (CPC) $20 – (Cost of Qualified Lead)

For a spreadsheet view, follow this link http://www.myedconline.com/Adstudy.html

The study was conducted over several months. After trying to tweak the Lycos and Go Click campaign for about a month, I decided to drop them both. It is also important to note that my conversions decreased over time. This underscores the importance of changing the look and feel of the lead capture page from time to time. After fine tuning these campaigns, I must say that both 7Search and Google are my favorites. When looking at actual sales, Google does beat 7Search by a 30% margin (which means that the actual cost per sale is about the same – not pictured on chart above), but both work extremely well.

As you can see, if I just looked at the cost per click but ignored conversions, I could have wasted a lot of money on the wrong vehicles.

The lesson here is – clicks are good, but conversion and sales are even better! Take the time to gather deeper information on all aspects of your advertising vehicles. If you do, your marketing dollars will bring you five to ten times better returns.

The article is brought to you by Peter Grundner at P&T Enterprises

For more information please visit www.myedconline.com or call 818-887-0896

Pete Grundner
http://www.articlesbase.com/advertising-articles/which-search-engines-work-best-a-pay-per-click-study-115268.html

http://www.HomeBusinessHelpHere.com

Pay Per Click Guide – Cheap PPC Training – Step 2 proceeds with the registration at Google Adwords. This tutorial speaks about the countries you want to target, the amount of money you want to budget for your PPC campaign and shows you how to set up your first “dummie” PPC advertisement.

This ad is done just to get you through the registration and you can come back later and pause it and delete it. A detailed explanation of how to write effective PPC ads is in the following tutorials.

Duration : 0:6:45

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Technorati Tags: affordable pay per click, canadian pay per click, cheap ppc, local pay per click, local ppc, pay per click advertise, pay per click bid, pay per click bidding, pay per click campaigns, pay per click guide, pay per click help, pay per click information, pay per click report, pay per click tool, pay per click tools, pay per click uk, payperclick, ppc business, ppc help, ppc strategies, ppc tips, ppc tools, ppc training

PPC advertising is not an entirely new concept to the internet world, and shot to fame in the mid-nineties and gained immensely during the mad dotcom boom.

Present state of Internet affairs attaches a lot of importance to PPC advertising, so much so that not less than 80% of the total online expenditure towards Internet based publicity goes to PPC advertising. If the facts are to be believed, PPC solutions truly dominate the web marketing arena.

For being a web-marketing tool, Pay per click service comprises the use of keywords and phrases in small two- to three-liner text advertisements and entails the usages of three parties. Thus, the three people actively taking part in this advertising pay per click method are the host carrying the advertisement, the visitor visiting the site, and the advertiser for advertising. The advertisers bid on keywords and phrases, and as soon as the visitors search for a word or a string of words, the search result page will show the advertisements with the keywords.

The bid amount varies from a modest 1 cent to as high as $ 5 per click, and informs about the sum that the advertisers can pay to the host website as soon as the visitors click on his advertisement. In case the advertisement is just being showed and not clicked upon, then there is no way the advertiser will have to pay anything.

A search page will accommodate only 1-2 banners, but can have 8-10 PPC ads, that prompted the major search engine to initiate PPC advertising that will have sponsored or paid advertisements along side the natural or organic search results.

Like Yahoo, MSN, Overture and other major search engines, Google is also offering its PPC services, which is better known as Google Adwords. Google has initiated it as a text-based advertising system, and all ads under Google PPC are advertised on Google.com and its associate websites. The Google Adwords offers users a chance to create their own ads and select keywords as well. For offering all these amazing features and facilities for users, Google Adwords is dominating the online marketing and advertising domain.

PPC bid optimisation is a tricky task handled dexterously by Search Engine Optimisation companies that offer you consolidated web marketing services. Effective and strategic use of Pay per click management service can considerably enhance your business and ensure smooth and steady returns, while organic search engine optimisation takes its time to show results.

Smit Mathur
http://www.articlesbase.com/sem-articles/enhance-visibility-and-generate-business-using-effective-pay-per-click-solution-696513.html

You probably already know how tedious and expensive Pay-Per-Click optimization process can be, well, it seems like finally it doesn’t have to be that way – “Effective Pay Per Click Cost” Tool can amazingly get better results at the fraction of both time and cost. One of the reasons that explain why this technique becomes so popular recently is the fact that now it takes just about a week to launch successful online-campaigns. Read the following article and find out how this technology can help you to dramatically increase your online-income.

Overview

Powerful ‘Research Algorithm’ is the main component of this advanced “Effective Pay Per Click Cost” Tool – by ‘feeding’ it with specific keyword(s) it starts collecting from the top search engines all relevant PPC-Ads that are being triggered accordingly. The real ‘action’ starts where each Ad is being tracked daily – we assume that if it is being displayed for seven – ten consecutive days, we can learn that there is a high probability that it is profitable or the advertiser doesn’t know what he/she are doing. By the time of gathering sufficient statistics you’ll be able to spot which Keyphrase(s), ad(s), and landing page(s) mixture makes money and which doesn’t.

Main advantages

Going down to the bottom-line we notice the following benefits:

* Automatically tracks ‘broad’, ‘exact’, ‘phrase’, and ‘negative’ matches.
* Highly effective for affiliates who focus on multiple markets.
* It enables us to know which hours of the day are the most converting for any niche.
* Saves huge amount of trial-and-error time.
* Any online-marketer can afford using it with minimal budget.

Summary

When we constantly need to optimize our PPC-Campaigns, no doubt that “Effective Pay Per Click Cost” Tool is one of the most revolutionary tools that can effectively fulfill that assignment for us. If we go a little further, it wouldn’t be that hard to discover other benefits provided by this one-of-a-kind idea, simply because it offers so many opportunities that can truly help any webmarketer. Now it is time to take action, so at this point it is recommended to evaluate it so you could truly experience the various opportunities that it brings.

Joel Blumetti
http://www.articlesbase.com/ppc-advertising-articles/quoteffective-pay-per-click-costquot-tool–last-minute-report-689335.html

You probably already know how tedious and expensive Pay-Per-Click optimization process can be, well, it seems like finally it doesn’t have to be that way – “Effective Pay Per Click Cost” Tool can amazingly get better results at the fraction of both time and cost. One of the reasons that explain why this technique becomes so popular recently is the fact that now it takes just about a week to launch successful online-campaigns. Read the following article and find out how this technology can help you to dramatically increase your online-income.

Overview

Powerful ‘Research Algorithm’ is the main component of this advanced “Effective Pay Per Click Cost” Tool – by ‘feeding’ it with specific keyword(s) it starts collecting from the top search engines all relevant PPC-Ads that are being triggered accordingly. The real ‘action’ starts where each Ad is being tracked daily – we assume that if it is being displayed for seven – ten consecutive days, we can learn that there is a high probability that it is profitable or the advertiser doesn’t know what he/she are doing. By the time of gathering sufficient statistics you’ll be able to spot which Keyphrase(s), ad(s), and landing page(s) mixture makes money and which doesn’t.

Main advantages

Going down to the bottom-line we notice the following benefits:

* Automatically tracks ‘broad’, ‘exact’, ‘phrase’, and ‘negative’ matches.
* Highly effective for affiliates who focus on multiple markets.
* It enables us to know which hours of the day are the most converting for any niche.
* Saves huge amount of trial-and-error time.
* Any online-marketer can afford using it with minimal budget.

Summary

When we constantly need to optimize our PPC-Campaigns, no doubt that “Effective Pay Per Click Cost” Tool is one of the most revolutionary tools that can effectively fulfill that assignment for us. If we go a little further, it wouldn’t be that hard to discover other benefits provided by this one-of-a-kind idea, simply because it offers so many opportunities that can truly help any webmarketer. Now it is time to take action, so at this point it is recommended to evaluate it so you could truly experience the various opportunities that it brings.

Joel Blumetti
http://www.articlesbase.com/ppc-advertising-articles/quoteffective-pay-per-click-costquot-tool–last-minute-report-689335.html

http://KirkPaterson.me – Pay Per Click Domination with Kirk Paterson & Mike Dillard

- Hanging out with Mike Dillard and Talking about the Fudamentals of Building Your Business.

What more is there to it than Driving Traffic…? Well Public need and appeal, but without that we would not be in a thriving industry.

When it comes to driving traffic, Pay Per Click marketing is hands down the best way to leverage across any media for this business.

Cheers,

Kirk Paterson & Mike Dillard

Pay Per Click Domination Check It Out!

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Technorati Tags: Kirk Paterson, mike dillard, network marketing, pay per click, PPC Marketing

In the sphere of advanced Pay Per Click (PPC) strategies it is possible to compartmentalize your tactics to enhance overall performance while minimizing costs.

What that means is you can decide how you want to use Pay Per Click and when you want to use it.

Pay per Click is a feature of two companies, Overture and Google Adwords. These firms allow you to bid on targeted advertising. The more money you are willing to spend in PPC advertising the more often your advertisement will come up on higher ranking websites. The price you bid is the price you pay for every visitor to your website that was directed through Pay Per Click.

You could pay for the management of your PPC advertising, but with a little research you should be able to manage your own account without too many difficulties.

When you sign up as a client for PPC you fill out information about what keywords or phrases you are seeking to target. You also devise a brief advertisement generally consisting of text only (this text can be altered at any time). You also include the web address you need the PPC link to send customers to.

Strategies for experienced users of Pay Per Click allow you to place your bid based on the Return on Investment (ROI) performance. This allows for ad price adjustments based on the purchasing performance of your visitors.

Some PPC clients will maximize certain time frames and turn off advertising during other parts of the day. By doing a little research and conducting some initial micromanaging many PPC customers are finding they are better able to increase their ROI.

If you are concerned that there may be more potential clients that will use PPC it is possible to place a cap on the maximum clicks you are willing to pay for in a day. When that click count is reached the ad is removed from circulation.

If the idea of PPC is new to you it is possible you may wonder where these ads are placed.

Your PPC ads will show up on potentially hundreds and even thousands of websites that provide information or services on the keyword or phrases you’ve chosen. These sites have elected to place these ads in exchange for a commission on any PPC that originates from their site. This commission is managed by the PPC company you are dealing with and is not an added expense to you.

For many web owners this is a win-win situation. They are confident your product has a tie to what they offer and when someone clicks on your link the web owner gains some residual income. In some cases that income more than pays for the costs associated with operating their website.

Scott Lindsay
http://www.articlesbase.com/communication-articles/what-do-you-want-to-pay-today-pay-per-click-overview-57385.html

http://pyrabang.com/go/couchcash where you get paid to advertise your own pay per click ads along with exposure to thousands of other Internet Users. One of the best referral bonuses around makes this a real sleeper in the advertising world.

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Technorati Tags: ad, advertising, click, makes, money, pay, per, referral

Let me first say that Google Adwords (Google pay per click), when done correctly, will give you the best return on your money compared to other online advertising options. At the same time, if you don’t know how Google evaluates your campaign, it could cost you a fortune.

Let’s first examine how Google is different from other search vehicles. Most search engines base the placement of your ad on how much you pay per click, i.e., the one who pays the most for a specific keyword will be positioned in the #1 spot.

Not so with Google. In an attempt to deliver more relevant content to its readers, Google uses several parameters to determine the order in which it serves up its ads. Not knowing or ignoring these parameters can cost you big! And unless your enterprise has very deep pockets, it can even mean the difference between success and failure.

When doing a pay per click campaign on Google, your ad position will be based on keyword selection, ad relevance to keywords, bid price, average click rate, how long visitors stay on your site, and even the match of your landing page to your ad and keyword. Essentially, you could be paying the most per click and be listed in the 5 position! Or vise versa, you could be paying less than the top 5 bidders and be in the #1 spot!

When setting up your Google Adwords (pay per click) campaign, all these elements will affect your position in the ranking, so make sure that:

• Your keywords are not too broad

• Your ad relates to your keywords (keyword grouping is important)

• Your bid price is at least competitive

• Your click rate is good (above 1-3% is great, below 0.5% is a killer)

• Keywords you choose match the content on your landing page

• You use text instead of Flash. This is very important…using Flash landing pages without text will affect your ad position in a negative way (Google perceives pages with no information the same as pages with non relevant information).

The more you adhere to these parameters, the lower your cost per click and the better your conversions will be. I appreciate Google’s well thought out ranking policies. When searching online for info, I hate nothing more than clicking on an ad that sends me to a page that has little or nothing to do with what I am researching. If I don’t see relevant information within a few seconds, I’m gone, and irritated about the waste of time!

Look for our next article, where we’ll cover “The biggest mistake when doing Google Adwords”. Sign up for our “Marketing Insight” ezine and be the first to view it.

The article is brought to you by Peter Grundner at P&T Enterprises

For more information please visit www.how2succeedonline.net and www.myedconline.com

Pete Grundner
http://www.articlesbase.com/marketing-articles/internet-marketing-insight-how-google-ranks-your-pay-per-click-campaign-why-you-need-to-know-133534.html